Today’s lesson (Wednesday 3rd Oct): Audience Research

WHAT DO THE TARGET AUDIENCE – STUDENTS AT LUDLOW COLLEGE, WANT FROM THE NEW MAGAZINE?

Step One: Initial Ideas

Before you can research the target audience you need to have given some thought to the following points in relation to the student magazine you are going to produce:

·         Name / connotations of names…..

·         Content

·         House style

·         Mode of address

·         Images / pictures

·         Price

Remember you must consider these elements in terms of audience.

E.G.

What are you going to call your new magazine?

How are you going to attract the audience and create a brand identity through the name of the magazine?

What are the connotations of the name?

Your task is to think about possibilities for the points above. You could put this in a blog post titled Research & Planning: Initial ideas for student magazine.

Step Two: Research the target audience

You need to devise some open ended questions to find out what the target audience thinks about your initial ideas.

E.G.

Which name do you like the most and why?

What connotations do you feeling the colour scheme /palette has?

Focus groups 4-6 people

Open ended questions

In advance, decide how you are going to record the responses, e.g. film, take notes…it’s up to you!